OneSignal vs PushOwl

OneSignal is the market leader in customer engagement, powering mobile & web push, email, in-app messages, and SMS. See how we stack up against PushOwl.

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OneSignal vs PushOwl

Top Brands Choose OneSignal over PushOwl

See why companies prefer OneSignal

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With OneSignal, Shopify store owners have access to the power of an enterprise-grade e-commerce marketing solution at no cost. Shopify store owners are able to segment audiences and incorporate rich media into notifications, all through OneSignal’s free plan.



  • Web Push
  • Mobile Push
  • In-App Messaging
  • Email
  • SMS & MMS
  • Web Push
  • Email


  • Free Plan - Up to 10,000 web subscribers, unlimited mobile subscribers
  • Growth Plan - Starting at $9/month + subscribers
  • Pro Plan - Starting at $99/month + subscribers
  • Enterprise - Custom Pricing
  • Free Plan - 500 impressions/month
  • Business Plan - Starting at $19/month
  • Enterprise Plan - Custom Pricing

Key Features

  • Unlimited Mobile Push - (Free)
  • Unlimited Web Push - Up to 10K subscribers
  • Segmentation & message personalization
  • Data Tags
  • Automated Messages
  • Data Export
  • User Permissions
  • List Upload
  • Advanced Analytics
  • Intelligent Delivery
  • Customizable Prompting
  • Rich Media Support
  • SMS & Email
  • Automated Messages
  • Abandoned Cart, Back In Stock, Price Drop, Shipping Alerts
  • Revenue, Post Campaign, and Click Reporting
  • Rich Media Support

PushOwl offers three plans — the Basic Plan, Business Plan, and Enterprise Plan. Each plan allows for a different number of impressions. The impression quotas provided by these plans can be limiting for online retailers looking to reach a larger audience without upgrading to the Enterprise Plan.

A number of important features are only available on the paid plans. For example, the addition of images and the ability to create an abandoned cart sequence only becomes available in the Business plan. Subscriber segmentation is reserved for the most expensive Enterprise-level plan. Analytics and reporting are not available on any of PushOwl’s plans at the moment.

YJ Suk
OneSignal plays a crucial role in Inspire Uplift’s overall retention strategy. We love that we are able to build highly tailored segments and automations based on user experience. This allows us to tackle our biggest challenges like Cart Abandonment efficiently.

All OneSignal plans are free for up to 1,000 Shopify subscribers and offer the ability to track sales coming from abandoned carts, create custom campaigns, and analyze important metrics like click-through rates to make data-driven decisions. This gives store owners a robust, straight out-of-the-box solution that helps engage and grow their stores with the option to pay later down the line.

Mobile push conversion driver

Mobile Push Notifications

When you pick up your phone, the first messages you see are push notifications - maybe there’s a breaking news alert, game update, response from a dating site... Whatever it is, chances are it came from us. Push notifications are the top driver of app re-engagement and OneSignal is the #1 SDK used by app developers.

Web push announcements

Web Push Notifications

Reach users when they’re looking at other sites; visitors subscribe with just one click - no need to enter an email. Studies have shown that notifications have 30x conversion rate over email.

Best of all, web push notifications appear similar to native mobile push on many smartphones even if you don't have an app.


In-App Messaging

In just a few minutes create your own in-app messages that look native to your app - with no code or app store release. In-app messages reach all of your app’s users so even people who haven’t subscribed to push can get updates.

Email built to save you money


With OneSignal's Email Composer, your messages will look great on every device. Start with our free templates and customize them to match your unique brand. We have an intuitive drag-and-drop composer so there's no need to code.

Sms craft sms that works


SMS is a powerful re-engagement channel and has among the highest open and engagement rates of all messaging channels - 97% of texts are read within 15 minutes. Send texts to convert prospects, drive more purchases, and increase brand loyalty.

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