From Static Tags to Real-Time Behaviour
Join us for a practical session on Custom Events, Custom Event Segmentation, and how to turn user behaviour into measurable business outcomes.
What to expect
Custom events vs. tags
See exactly how Custom Events differ from Tags, and when to use each
Segment by user behavior
Learn how Custom Event Segmentation lets you target based on what users do, not just who they are
Automate in real time
Watch a live demo of behaviour-triggered, real-time messaging automation