Web Push - Push Notification & Messaging Blog

Push Notification Insights that Go Beyond CTR

Outcome tracking opens up a new way to understand the effectiveness of push notifications for a range of user behavior, beyond just clicks. This helps you see the business impact your customer engagement

Best Practices

Power Up Your Drip Campaigns with Push

Drip campaigns are one of the most effective ways to move users toward a final conversion point. When coupled with push notifications, they form a highly effective solution. Learn how to leverage this powerful combination.

OneSignal

IDFA changes deliver another blow to advertising. Notifications can help.

Apple’s changes to IDFA are set to happen in early 2021. As the advertising ecosystem faces major changes, learn how you can prepare your business and continue to reach users with push notifications.

OneSignal

Why Push Notifications Will Set the Pace for Marketing Strategies in 2020

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

Best Practices

Comparing Web Push Providers with OneSignal

There are a multitude of web push notification providers available today that tout many features across a wide range of price points. We examine some of the most popular web push providers available and see how they compare to OneSignal.

Web Push

Google Chrome Is Banning Abusive Notifications

Google Chrome’s official rollout of 84 ushers in a litany of changes, with many being relevant to web push notifications. With this in mind, it’s important that we all get a refresher on what’s in store for developers and how to practice good message hygiene.

Podcasts

User Messaging Lessons from Facebook & LinkedIn's Newsfeed Product

OneSignal's VP of Product, Zack Hendlin, joins the podcast to discuss his experiences managing massive user scale and what taught him to strive to deliver the right message at the right frequency by user.

Web Push

Comparing Shopify Apps for Web Push

Shopify offers a myriad of apps for online retailers to leverage when growing their business. We analyze the top rated web push notification apps on the Shopify App Store to help you understand what each of these push providers have to offer.

News

Push Notification Updates & More from WWDC20

Apple had one of their biggest WWDC keynotes ever, lasting nearly two hours and featuring announcements that will affect every Mac and Mobile developer in the world.

Web Push

Chrome will now block abusive notifications. Here's what that means for developers.

Web Push Notifications are an incredibly powerful channel and have now been adopted by nearly 5% of top websites. As with many new technologies, a small amount of people have attempted to abuse

Web Push

Princeton Review Saw 400% Higher Sales Conversion From Web Push Subscribers

The Princeton Review selected OneSignal for web push notifications, they implemented in less than a week and started to see immediate results. After a year of usage they found that visitors who opted-in to notifications purchased 4x (400%) higher than other users.

Podcasts

The Importance of Good Notifications w/ PJ McLachlan

In this episode, we're joined by OneSignal CEO & Co-Founder, George Deglin who interviews Google Chrome Product Manager, PJ McLachlan to discuss Chrome web browser changes, the future of notifications, and the importance of PWA's (progressive web apps).

Best Practices

Investigating the Chrome UX Report: How to Boost Web Push Opt-In Rates

Very few sites give much consideration to how they ask their users for permission. To combat this, we explore the results of the Chrome UX Report and offer best practices to help boost notification prompt acceptance rates.

Podcasts

Web Push: Browser Prompt Changes; Audience Retention Tool & Practices

OneSignal CEO & Co-founder, George Deglin to discusses web push browser changes, and Customer Success Manager, Karima Wagner, will discuss best practices for web push notifications.

Marketing

Best Practices for Web Push Notifications - The ULTIMATE 2020 Guide!

Web push notifications provides a great way to engage with your customers and build a meaningful brand.

News

Browsers Are Changing How Notification Permission Prompts Work.

Recently both Google Chrome and Mozilla Firefox have announced that they would be making changes to permission prompts for web push notifications.

New Features

How to Retarget Users Based on their Click History Using the OneSignal API

Want to know the specific people who clicked on a notification? Now you can.

Engineering

OneSignal’s Engineering Interview Culture

OneSignal is growing quickly, and as part of that growth, we wanted to share some insights into how we think about our interview process and the intentions that went into crafting our interview

Mobile Push

4 Reasons to Localize Your Push Notifications

When sending notifications, you can increase clickthrough rates by localizing your content: translating notifications and using expressions that make sense in that given language - we'll make sure that the language your users see matches the language they set on their mobile device or browser.

Engineering

Build vs Buy: What Goes into Building a Push Notification Platform?

How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.

data tags

Data Integration and Tagging Using OneSignal

App developers can easily send push notifications to their users by integrating one of the many OneSignal SDKs. Whether your app is built as a native mobile app, web app, or using an

push notifications

Best Practices for News Publications: Segmentation & Testing with Push Notifications

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

OneSignal

What Will Re-Engage the Most? Email vs. Retargeting Ads vs. Push Notifications

Abandoned carts costs marketers up to $4 trillion per year. The 3 solutions are: email, retargeting ads, and push notifications.

OneSignal

4 Reasons To Use Web Push Notifications for Re-Engagement

Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.