push notifications - Push Notification & Messaging Blog

3 Reasons to Automate Your Messages

Automated messages are an easy way to plan out and send messages to your audience. OneSignal's platform allows for over 700,000 marketers and developers to set and forget push notifications with this feature.

push notifications

Why In-App Messaging Is Important

Push notifications are a great way to re-engage with your audience. But how do you get them to convert once they are back? In-app messaging helps bridge the gap between push and meaningful conversions.

push notifications

Why Users Like Personalized Push Notifications

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

Segments

Scheduling Push Notifications by User Time Zone

Learn how to increase click-through-rate and engagement by scheduling your push notifications at the optimal time for your audiences.

Best Practices

How to Make Push Notifications More Effective With A/B Testing

Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.

Marketing

Should You Use Emojis in Push Notifications? The Answer is 👍📈🤗

What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

Engineering

Build vs Buy: What Goes into Building a Push Notification Platform?

How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.

data tags

Data Integration and Tagging Using OneSignal

App developers can easily send push notifications to their users by integrating one of the many OneSignal SDKs. Whether your app is built as a native mobile app, web app, or using an

push notifications

Best Practices for News Publications: Segmentation & Testing with Push Notifications

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

Abandoned Carts

Three Ways to Reduce Abandoned Carts Using Push Notifications

We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...