push notifications - Push Notification & Messaging Blog

Lifecycle Marketing: How Push Notifications Can Steer Your User’s Journey

Looking to develop a strategy to further your app’s goals of progressing your users through the desired customer journey? Try sending relevant, valuable, and seamless messages that are personalized to each customer.

push notifications

Push Notification Insights that Go Beyond CTR

Outcome tracking opens up a new way to understand the effectiveness of push notifications for a range of user behavior, beyond just clicks. This helps you see the business impact your customer engagement

Best Practices

Power Up Your Drip Campaigns with Push

Drip campaigns are one of the most effective ways to move users toward a final conversion point. When coupled with push notifications, they form a highly effective solution. Learn how to leverage this powerful combination.

OneSignal

IDFA changes deliver another blow to advertising. Notifications can help.

Apple’s changes to IDFA are set to happen in early 2021. As the advertising ecosystem faces major changes, learn how you can prepare your business and continue to reach users with push notifications.

Web Push

Comparing Shopify Apps for Web Push

Shopify offers a myriad of apps for online retailers to leverage when growing their business. We analyze the top rated web push notification apps on the Shopify App Store to help you understand what each of these push providers have to offer.

Best Practices

Investigating the Chrome UX Report: How to Boost Web Push Opt-In Rates

Very few sites give much consideration to how they ask their users for permission. To combat this, we explore the results of the Chrome UX Report and offer best practices to help boost notification prompt acceptance rates.

push notifications

3 Reasons to Automate Your Messages

Automated messages are an easy way to plan out and send messages to your audience. OneSignal's platform allows for over 700,000 marketers and developers to set and forget push notifications with this feature.

push notifications

Why In-App Messaging Is Important

Push notifications are a great way to re-engage with your audience. But how do you get them to convert once they are back? In-app messaging helps bridge the gap between push and meaningful conversions.

push notifications

Why Users Like Personalized Push Notifications

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

Segments

Scheduling Push Notifications by User Time Zone

Learn how to increase click-through-rate and engagement by scheduling your push notifications at the optimal time for your audiences.

Best Practices

How to Make Push Notifications More Effective With A/B Testing

Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.

Marketing

Should You Use Emojis in Push Notifications? The Answer is 👍📈🤗

What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

Engineering

Build vs Buy: What Goes into Building a Push Notification Platform?

How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.

data tags

Data Integration and Tagging Using OneSignal

App developers can easily send push notifications to their users by integrating one of the many OneSignal SDKs. Whether your app is built as a native mobile app, web app, or using an

push notifications

Best Practices for News Publications: Segmentation & Testing with Push Notifications

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

Abandoned Carts

Three Ways to Reduce Abandoned Carts Using Push Notifications

We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...