Marketing - Push Notification & Messaging Blog

Investigating the Chrome UX Report: How to Boost Web Push Opt-In Rates

Very few sites give much consideration to how they ask their users for permission. To combat this, we explore the results of the Chrome UX Report and offer best practices to help boost notification prompt acceptance rates.

Marketing

Best Practices for Web Push Notifications - The ULTIMATE 2020 Guide!

Web push notifications provides a great way to engage with your customers and build a meaningful brand.

Segments

Scheduling Push Notifications by User Time Zone

Learn how to increase click-through-rate and engagement by scheduling your push notifications at the optimal time for your audiences.

Best Practices

How to Make Push Notifications More Effective With A/B Testing

Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.

Marketing

Should You Use Emojis in Push Notifications? The Answer is 👍📈🤗

What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

Mobile Push

4 Reasons to Localize Your Push Notifications

When sending notifications, you can increase clickthrough rates by localizing your content: translating notifications and using expressions that make sense in that given language - we'll make sure that the language your users see matches the language they set on their mobile device or browser.

Marketing

Prompting Best Practices: 4 Ways to Increase Subscriber Numbers Without Bugging Users

Attracting new users is a challenge that all marketing teams and entrepreneurs face. However, the battle doesn't end there. Often times, it can be even harder to retain existing users and convince them

Marketing

Stop Sending Generic Push Notifications: How to Segment Your Audience

Target your audience more precisely and improve open rates by using Segments, a powerful feature available to all OneSignal users.

design

Lessons Learned Building Our Website With Craft CMS

We just launched our new website and turned to Craft CMS for our content management solution. Here are some things we love about Craft and learned along the way.

data tags

Data Integration and Tagging Using OneSignal

App developers can easily send push notifications to their users by integrating one of the many OneSignal SDKs. Whether your app is built as a native mobile app, web app, or using an

push notifications

Best Practices for News Publications: Segmentation & Testing with Push Notifications

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

Abandoned Carts

Three Ways to Reduce Abandoned Carts Using Push Notifications

We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...

OneSignal

Best Practices for News Publications: Push Notification Frequency & Content

According to a survey of 30 outlets with mobile apps, push notifications sent by news publishers are up 16% this year. Here are the five biggest takeaways from the report to help you increase open rates and conversion.

OneSignal

What Will Re-Engage the Most? Email vs. Retargeting Ads vs. Push Notifications

Abandoned carts costs marketers up to $4 trillion per year. The 3 solutions are: email, retargeting ads, and push notifications.

OneSignal

Why Push Notifications Will Set the Pace for Marketing Strategies in 2020

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

Marketing

Why I Joined OneSignal’s Team and How You Can Too

The company is growing quickly both in terms of revenue and employees. It’s a great time to join because we’re still early - we’ve raised a total of $9.5M from investors including SignalFire and Rakuten Ventures. And despite our early stage, we have massive market penetration.

OneSignal

How to Increase Engagement with Location Based Push Notifications

Location-based notifications have a 50% higher open rate than personalized. Use Plot Projects + OneSignal to ensure notifications are timely & relevant.

OneSignal

4 Reasons To Use Web Push Notifications for Re-Engagement

Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.