Apple Earning User Tracking Permission for Apple’s App Tracking Transparency (ATT) Prompt Learn tips for requesting tracking permission and how to create a successful pre-prompt.
Engineering Distributing Multi-arch SDKs for Apple silicon (M1) and Intel-based Platforms Learn how we made multi-arch SDKs available to M1 and Intel-based platforms.
Mobile App How to Write More Compelling Opt-in Messages for iOS Push Learn how to increase opt-in rates for iOS push notifications and become more persuasive overnight.
industry news Will the end of IDFA tracking mean the end of certain free analytics SDKs? As Apple's IDFA AppTrackingTransparency mandate takes effect, rumors have emerged about the future of free analytics SDKs.