Introducing OneSignal Events: Act on Every Moment That Matters

A user abandons their shopping cart. Someone starts a workout but doesn't finish. A reader hits your paywall for the third time this week. These are golden moments for engagement — opportunities to send the perfect message at the perfect time.

You have all this rich behavioral data sitting in your CDP or data warehouse, yet you can't easily act on it. That’s the frustrating reality most marketers face today. Want to trigger a campaign based on what users actually do in your app? You'll need to ask engineering to pull that data, convert it into static tags, and manually upload it to your messaging platform. By the time that's done, the “perfect moment” is long gone.

Today, that changes.

Real-time engagement, zero engineering required

OneSignal Events empowers marketing teams to ingest behavioral data and instantly use it to segment users, trigger personalized journeys, and optimize engagement across every channel — all without writing a single line of code or submitting engineering tickets.

Whether someone just completed their first purchase, abandoned a tutorial halfway through, or hasn't logged in for a week, you can now respond in real-time with relevant messaging that actually drives results.

How it works: From data to action in minutes

1. Connect your data sources
Bring in behavioral data from your existing infrastructure through 25+ plug-and-play integrations:

• Data warehouses (BigQuery, Databricks, and more)
• CDPs like Segment
• Direct API/SDK integration

The best part? These integrations require little to no engineering support. Marketers can set them up directly.

2. Create Event-driven Journeys
Launch campaigns the moment something happens. When a user performs (or doesn't perform) a specific action, OneSignal automatically enrolls them in the right journey.

Example: A fintech app could create a journey when someone "Sets up a savings goal":

• Event: User sets up a savings goal
• Wait until: User has successfully funded OR has NOT funded their savings goal within 3 days (whichever happens first)

➡️ If funded (positive branch):

- Immediately: Push notification celebrating their first deposit ("🎉 You're officially a saver!")
- Day 2: Email with tips to build consistent saving habits
- Day 5: In-app message suggesting automated weekly deposits
- Day 7: Push notification showing their progress toward the goal

➡️ If NOT funded after 3 days (negative branch):

- Day 4: Push notification with easy funding option ("Start with just $5 today")
- Day 5: Email with success stories from users who started small
- Day 6: SMS with direct link and limited-time deposit match offer
- Day 8: Push notification asking if they want to adjust their goal amount

The journey automatically adapts based on user behavior - celebrating and building on success for those who fund, while providing encouragement and reducing friction for those who haven't yet taken action.

3. Build smarter segments
For more complex logic, create dynamic segments based on multiple events, timing, and frequency. These audiences update in real-time, so your targeting always reflects the latest user behavior.

Example: Target users who have:

• Created a savings goal AND
• Funded it at least once AND
• Haven't added money in 30 days

Once someone matches these criteria, they automatically enter your "Stalled Savers" re-engagement journey.

Custom event segmentation is currently available to select customers in Early Access. Interested in being part of the early access group? Reach out to support@onesignal.com.

The results speak for themselves

Companies using real-time behavioral data in their customer strategies see 62% higher revenue growth and 97% higher profit margins, while campaigns using segmentation see open rates that are nearly 15% higher and click-through rates that are 101% higher than one-size-fits-all campaigns.

But beyond the numbers, OneSignal Events transforms how marketing teams operate:

✅ Launch campaigns in days, not weeks

✅ Respond to user behavior the moment it happens

✅ Eliminate engineering dependencies for campaign setup

✅ Coordinate messaging across push, email, SMS, and in-app

✅ Target users based on what they actually do, not assumptions

Built for teams that move fast

While other omnichannel platforms offer powerful event capabilities, they often require dedicated technical resources and lengthy implementations. OneSignal Events is different—we've built the first truly marketer-friendly event platform that doesn't sacrifice power for simplicity.

Key advantages:

• No-code setup: Skip the technical complexity and start acting on events immediately
• All-in-one interface: Simplified event ingestion, segmentation, and Journey automation in one easy to use experience
• Mobile-first: Native support for push notifications, in-app messages, Live Activities, plus email and SMS
• Flexible pricing: Accessible for growing teams, not just enterprise budgets

Use cases

Here's how businesses are leveraging event-driven messaging to boost engagement:

🎮 Gaming: When a player fails a level three times, automatically offer discounted power-ups, then follow up with strategy tips and success stories from other players.

📰 Media: When someone follows a new category, immediately suggest trending stories in that area, then set up weekly curated newsletters based on their interests.

💰 Fintech: When users check their account balance frequently but don't set up alerts, trigger a Journey explaining the benefits and walking them through setup.

🍕 Food Delivery: When someone browses menus but doesn't order, send a time-sensitive discount, then follow up with their favorite restaurant's daily special.

Ready to act on every moment?

OneSignal Events is available now! You can start creating event-driven Journeys today, with advanced user segmentation features available in Early Access.

Get started today:

• Existing customers: Log into your OneSignal dashboard and start building your first event-driven Journey
• New to OneSignal: Talk to our sales team to set up your account and get personalized onboarding

Migrating from another platform? Our team provides full migration support to help you transition your existing behavioral campaigns to OneSignal Events seamlessly.

The age of static, one-size-fits-all campaigns is over. Your users are taking meaningful actions every day… now you can finally act on them.

Ready to get started? Log in to OneSignal or talk to sales to begin building smarter campaigns today.