The State of Customer Engagement 2026: Owning Attention in an AI-Filtered World
Most teams will get the memo late. This report makes sure you're not one of them: AI is now deciding which notifications your users actually see. Built from benchmarks across 200,000+ apps and a survey of 500+ marketers and product teams, this report gives mobile teams the mobile engagement playbook for what that means in practice.
What's inside
Five compounding retention levers
There's a reason some teams are seeing 4-9x performance gains while others plateau. Inside are the five highest-leverage moves teams are using in 2026 to get better results from fewer sends.
Industry benchmarks
See 2026 push opt-in rates, session duration, churn rates, and 1/7/30-day retention benchmarks broken out by app category, so you can stop guessing where you stand and start closing the gaps that matter.
The new rules of getting seen
48% of marketers say AI filtering is already affecting which messages surface. Learn the "attention literacy" framework for earning opens that lead to actual outcomes.
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